by Narmina Balabeyli
Updated:
5 min
We've rebuilt the Topical Map in vevy.ai, and every title it produces now comes with a full content brief.
This is the part of the product I care about most, so let me explain why it exists before I explain what it does.
Most Shopify blogs fail in the same way. Someone opens a keyword tool, sorts by volume, picks something with low difficulty, writes a post about it, publishes, and waits. Three months later there are eleven posts on the blog and no relationship between any of them. Google sees eleven strangers.
Search engines don't rank isolated articles anymore, they evaluate whether you cover a subject and the Topical Map is that structure.
What the Topical Map gives you
It starts from your Brand Voice Profile, not from a keyword list. When you install the vevy.ai app on your Shopify store, it reads what you sell, who you sell it to, and how you talk. Then it maps your niche.
Clusters are real blog categories. Each cluster in your map corresponds to a Shopify blog category. That's deliberate. Your content plan and your storefront structure should be the same thing, not two systems you reconcile by hand later.
Every topic gets five titles, staged across the funnel. Awareness, Interest, Consideration, Conversion, Retention. The same topic looks different to someone who just discovered the problem and to someone comparing two products with a card in hand. Most tools give you one title per topic and let you guess. We give you five, each aimed at a different stage of the buyer's journey.
You can see the whole thing. The map is now a three-level drill-down:
The grid — every map you own, at a glance.
The cluster view — a radial mind-map showing how topics branch out of a cluster. This is where you see whether you actually cover a subject or just poke at it.
The detail view — a single topic, its five titles, their funnel stages, and their briefs.
Content briefs
We added a step to onboarding. Every title in your map generates a content brief based on the Brand Voice Profile and the topic before anything is written.
A brief tells you:
The angle: what this specific piece argues or explains, and why it's different from the other four titles under the same topic.
The questions to answer: the People Also Ask queries this post should resolve, woven into the prose rather than dumped into an FAQ block at the end.
Keywords: target keyword, entities, related phrases, child keywords.
The intent: informational, commercial, transactional.
Research & sources: external links - credible sources that are automatically added to the blog post.
The changes are live in the dashboard.
— Narmina
