Have you ever typed a query into Google… and it somehow got you?

I remember my first interaction with Google back in 2005. If I searched a word with a typo, it would show completely different results. The same thing happened when I searched the singular vs. plural. So I would try different variations to see different results.

Modern search engines try to understand the meaning, context, and intent of your search. They look at what you’re really asking, what you likely want to achieve based on the words you chose, and what kind of answer would satisfy you.

That’s semantic search and relevance in the search engine results page.