by Narmina Balabeyli
Updated:
5 min
"What should I even write about?"
Every Shopify merchant hits this wall, usually right after publishing a couple of blog posts.
Actually, you don't need to invent topics. Your customers, your products, and Google are already telling you what to write.
Here are 8 ways you can use to come up with a blog topic for Shopify.
1. Start with the questions customers already ask you
Open your support inbox, chat history, and product reviews to understand what are the questions that customers have about your brand or products. Every question your customers ask is a potential blog post.
"Will this fit a 15-inch laptop?" → a sizing guide
"How do I clean it?" → a care guide
"What's the difference between the Pro and the Classic?" → a comparison post
These topics come pre-validated. Real people asked, in their own words — which is exactly the wording you want in your headings.
2. Check search autocomplete
Type your product category into Google and don't press Enter. Autocomplete shows what people actually search. Then look at People Also Ask and the related searches at the bottom of the page.
Do this for your 5–10 most important products and you'll walk away with dozens of question-shaped topics — each one a query Google has already confirmed is being asked.
3. Mine Search Console for "almost ranking" queries
In Google Search Console, look at queries where you get impressions but few clicks, or where you rank on page 2–3. These are topics Google already half-associates with your store. A dedicated, complete post is often what's missing.
This is the cheapest content win available: demand confirmed, relevance confirmed, page missing.
4. Walk your own product and collection pages
For each product, ask: what does someone need to know before they'd buy this?
What problem does it solve, and what are the other ways to solve it?
How do they choose between the options (materials, sizes, types)?
What do they do with it after buying (setup, care, recipes, styling)?
Every answer is a topic — and every one of those posts has a natural, non-pushy place to feature the product itself.
5. Check the online communities where your buyers talk
Reddit threads, Facebook groups, niche forums, YouTube comments. Search your category and read what people complain about, ask about, and argue about. The phrasing is gold: people describe problems in words no keyword tool suggests.
If a question keeps appearing and the top answers are mediocre — that's your post.
6. Analyze competitors for gaps
Look at what similar stores and niche publications rank for. You're not looking for posts to imitate — you're looking for two things: topics they cover badly (you can do better), and topics they don't cover at all (you can be first).
7. Plan around the calendar
Seasonal demand is predictable: holidays, gift guides, back-to-school, summer prep. Publish 6–8 weeks before the peak so Google has time to index and rank the post. A "gift guide for X" published in mid-November is a post published for next year.
8. Use vevy.ai to build a topical map
Everything above gives you a pile of ideas. The problem with a pile: no order, no coverage logic, no connection between posts. You end up with ten random articles instead of one topic you own.
A topical map fixes that. You break your niche into clusters (your main content categories), topics inside each cluster, and blog post titles staged by funnel — awareness, interest, consideration, conversion, retention. Every post has a reason to exist and a place in the structure. That's also how you build topical authority instead of just publishing.
This is the part vevy.ai automates: it scans your Shopify store, figures out what you sell, and generates the full map — clusters, topics, and funnel-staged titles, each with a content brief that includes keywords, PAA questions pulled from the SERP, and the content angle. Instead of asking "what should I write?", you're asking "which one do I write first?"
Before you write: the intent check
One filter saves you from wasted posts. For every idea, ask:
What does the searcher want to accomplish? Learn something, compare options, solve a problem, or buy?
Can I genuinely answer it? Better than what's already ranking?
Where does it lead? Which product, collection, or next post does this naturally connect to?
If an idea fails all three — drop it. A topic without intent behind it is a post nobody searches for; a topic without a next step is traffic that arrives and leaves.
Ideas are everywhere. The stores that win aren't the ones with the most ideas — they're the ones that turn ideas into a structure and actually publish, week after week.
