Topical Map & Clustering
Topical Map & Clustering
Topical Map & Clustering
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Topical Map
Topical Map
Learn how topical map works in your Shopify store
3 min read
A topical map is a structured breakdown of your entire niche into clusters, topics, and blog post titles. It's organized by search intent and funnel stage, so every blog post you write (or AI Blog Agent writes) has a logical place in your strategy.
What is a topical map?
A topical map is a strategic outline of what to write and in what order. Think of it as a table of contents for your Shopify brand.
Structure:
Map
Clusters (your main content categories, become blog categories)
Topics (subtopics within each cluster)
Blog post titles, staged by funnel (awareness, interest, consideration, conversion, retention)
You can generate additional blog post titles for each topic, additional topics for each cluster, and additional clusters for each map, and additional maps.
Example for a yoga brand:
Map: Yoga 101
Cluster: "Getting Started with Yoga"
Topic: "Yoga for Beginners"
Title: "What Is Yoga? An Introduction" (Awareness)
Title: "5 Beginner Mistakes to Avoid" (Interest)
Title: "How to Choose Your First Yoga Class" (Consideration)
Topic: "Yoga Basics and Poses"
Title: "Essential Yoga Poses for Beginners" (Awareness)
Title: "The Best Props for Beginner Yoga" (Consideration)
When you create a topical map, content briefs are automatically generated for every blog post title.