Let's start with the honest part: vevy.ai has been live on the Shopify App Store for a while now. This post should have gone out on launch day. It didn't.

The reason is boring, and probably familiar if you've ever shipped anything: we were busy shipping. Topical Maps got rebuilt. Content Briefs landed. The AI Blog Agent went from an idea to a real scheduler. Merchants installed the app, used it, and told us what was broken, so we fixed that instead of writing about ourselves 😊

So consider this the announcement we owed you. A bit late, but with more to show for it.

Why we built vevy.ai for Shopify

Most Shopify stores know they should blog. Most of them don't it consistently or correctly. And, Shopify's own blogging capabilities are very limited.

We first wanted the boring part solved: what to write, in what order, and why.

Then, we also wanted merchants to be able to fully customize their blog pages: adding recommended products and collections, testimonials, CTA banners, galleries, and anything else that's not possible with Shopify's blog editor.

So..

Here's how vevy.ai works

The app follows one chain, and every step feeds the next:

• Brand Voice Profile. upon installation, vevy.ai reads your store and builds a branding profile of what you sell, who you sell to, and how you sound.

• Topical Map. Your niche gets broken into clusters (which become your Shopify blog categories), then topics, then titles.

• Funnel stages. Every title is generated for the audience in difference funnel stages: Awareness, Interest, Consideration, Conversion, or Retention. This helps writing the content that specific for the audience in which funnel stage they belong to.

• Content Brief. Before anything is written, you get a brief: angle, structure, PAA questions to answer, keyword groups.

• Full post. Written from that content brief.

• Automated internal linking. Posts link to your other posts, collections, and products using real URLs from your store only. We don't let the model invent links. No hallucinated collection pages.

• Automated external linking. Where a claim needs a source, vevy.ai adds one. Credibility signals matter to both search engines and LLMs.

• Automated product and eCommerce blocks. Product and collection cards, FAQ blocks get placed inside the post where they actually make sense for the funnel stage.

• The builder. Every post lands in a block-based editor: restructure sections, adjust word count, swap or reposition product blocks, regenerate a single paragraph instead of the whole article, add AI images.

• Advanced analytics. vevy.ai shows revenue generated and revenue contributed (which posts closed a sale directly, and which ones touched the path before the customer bought elsewhere on your store), heatmaps of where readers look, click, and stall, and reader behavior like scroll depth, drop-off points, which product block got engagement and which one got ignored.