Your Brand Voice Profile is a set of guidelines that is generated after vevy.ai crawls your Shopify brand. It tells vevy.ai how your store sounds, who you're talking to, and what matters to your brand.

When you install vevy.ai, the app scans your store:

• Crawls your product pages, existing blog posts, and copy

• Analyzes your Shopify store settings (name, tagline, description)

• Identifies patterns in your store pages and understands how you write and what you emphasize

Based on this crawl, vevy.ai builds an initial Brand Voice Profile automatically.

The Brand Voice Profile includes:

• Tone and voice: Are you casual or formal? Playful or serious? Educational or conversational?

• Voice pillars: Core values or themes that define your brand

• Language guidelines: Words to use and avoid, terminology specific to your niche

• Writing guidelines: Sentence structure, paragraph length, storytelling style

• Brand narrative: Your store's story, mission, or positioning

• Industry keywords: SEO entities and keywords related to your Shopify brand

• Target audience: Who you're selling to

Why the Brand Voice Profile matters

Every piece of content generated by vevy.ai use that profile:

• Topical maps reflect your audience's language and concerns

• Content briefs include angles and language tailored to your voice

• Blog posts match your store's personality, not a generic AI voice

• Headlines and CTAs feel authentic to your brand, not templated

Where to find and edit it

1. Go to Settings in your vevy.ai dashboard

2. Select Brand

3. Review each section and edit as needed

4. Save your changes