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Layout elements
Layout elements
3 min read
Layout elements help you arrange text, images, and products into clean, balanced sections. This group includes Text & Image, Text & Product, Before/After, Stats, Recipe, and Map. Each block shapes how your content looks and guides the reader's eye down the page. Here is what each section does for your store.
Text & Image
This block pairs your words with a picture, side by side. Text on one side, image on the other. It is one of the most useful layouts you have.
Words explain, images prove. Together they make your point fast and keep the post easy to read.
Great for: Showing a product while you describe it, telling your brand story, or breaking up a long wall of text.
Tip: Keep the text short and let the image carry weight. Add alt text to the picture for better image search rankings.
Text & Product
The Text & Product block puts your writing next to a real product. You explain on one side, and the item is ready to buy on the other.
This is selling made simple. The reader learns why a product is great, then sees it right there, with a buy button close by.
Great for: Mini product pitches, "why we love this" sections, or turning a tip into a sale.
Tip: Match the product to the text beside it. When the story and the item line up, readers buy with confidence.
Before/After
The Before/After block shows two images that readers can compare. It is the clearest way to show a change, a result, or an upgrade.
Nothing sells like proof. When shoppers see a real transformation, they believe your product works.
Great for: Skincare results, cleaning products, home makeovers, or any "see the difference" story.
Tip: Use honest, real photos. The bigger and more believable the change, the stronger the pull to buy.
Stats
The Stats block highlights key numbers in a bold, clean way. Numbers build trust fast. "10,000 happy customers" lands harder than a paragraph of praise.
Great for: Showing sales milestones, review counts, ingredients sourced, or trees planted.
Tip: Keep each stat simple and true. Two or three strong numbers beat a long list. Pair them with a short label so the meaning is clear.
Recipe
The Recipe block lays out ingredients and steps in a clean, easy format. It is built for food and DIY brands that want to share how-to content.
Recipes also win in search. Google shows recipe content with rich results, like photos and star ratings, which draws more clicks.
Great for: Food brands, kitchen tools, craft kits, or any product with a step-by-step use.
Tip: Add a photo and clear steps. Helpful recipes bring in new readers and show off your products in real use.
Map
The Map block shows a location right inside your post. Readers see where you are, where to find you, or where you ship.
It builds trust and makes your brand feel real. For local shops, it can even bring people through the door.
Great for: Store locations, pop-up events, service areas, or "where to find us" pages.
Tip: Use it on posts where place matters, like a local guide or an event announcement. Keep the pin clear and correct.
